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The Untz King is a virtual influencer created by GM Studios, who serves as the figurehead for the Random Ravers. To provide leadership to the Random Ravers community, GM Studios created a story centered around the Untz King, who "is the creator of the Random Ravers and the UNTZ movement", in order to empower the community and give a face to all their hard work. As the project manager, I was involved in the entire creation process, from concept to execution. I led the entire lifecycle of the virtual influencer.